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Lawyer Advertising-We can be our own worst enemies

My good friend and law school classmate, David Sugerman, has written a very timely post to his own blog regarding lawyer advertising. I agree with Mr. Sugerman's thoughts 100 percent. I particularly agree with this statement taken from his blog posting:

"Trial lawyers wonder why the public holds them in low regard. Part of the answer comes from the work of very powerful and wealthy interests dedicated to making sure that consumers surrender their rights to trial by jury. If you've heard the phrases, "frivolous lawsuit," or "lawsuit lottery," you've been exposed to their handiwork.

And we who dare to represent consumers know this. We know it in our bones. Still the advertisers are so intent on getting theirs that they simply do not care. Because that's what it's about at the bottom: Getting theirs. So the mass marketers run ads to collect cases that they will never try and in doing so give the Cato Institute and various anti-consumer forces great material for their campaigns to lock consumers from our courthouses.

For those of us dedicated to the proposition that this is a profession, every bad, screaming ad, every invasive solicitation letter, every SEO spam comment is another nick in a badly damaged system of justice. Even so, those of us who dare to demand higher standards will not go quietly into the night."

Thank you David for your wise words. To read all of Mr. Sugerman's post, here is the link:

http://www.davidsugerman.com/2011/04/26/our-own-worst-enemies-lawyer-ads-solicitation-letters-and-internet-marketing/

Martin Alvey

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